The Rise and Fall of WCW

Although it officially still exists today, thanks to its resurrection by WWE, the original ECW died when owner Paul Heyman was left with no choice but to file for bankruptcy in April 2001. When it all began, Heyman said he saw the company as the professional wrestling equivalent to the grunge movement, and wanted to focus on taking wrestling in a new direction.
ECW became best known for its tendency to push the envelope with wrestling storylines, contrasting contemporary professional wrestling, which contained many cartoonish gimmicks and was marketed more towards children. ECW, aiming at 18 to 35 year old males, broke a few taboos such as showing wrestlers bleeding frequently, and women wrestlers getting beaten up by male wrestlers. 5 - Mediumrectangle(300x250)_6b
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